From 8 to 17 March, the city of Austin in Texas is the setting for what has become the biggest international gathering of creative professionals. The Netherlands will be in attendance under the flag of New Dutch Wave (NDW), joined this year by Brabant C and Dutch Design Foundation (DDF).
The Dutch contingent includes some 40 participants and focuses on the NDW booth at the SXSW fair and at the NDW House, and consists of an exhibition, live performances and the Dutch Design Day with talks by the participating designers on 12 March. This year’s event has again been earmarked as a strategic fair for the Dutch creative industries, which the government has designated as a leading sector of the economy. Mayor John Jorritsma of Eindhoven will head the mission on behalf of Creative Holland, the internationalization body behind the sector.
Six innovative presentations
The organizers have selected six innovative designers and collectives to present their work in Austin. Among those selected are the idealists Bas Timmer (Sheltersuit) and Dave Hakkens (Precious Plastic), music and tactile innovators Chagall and Fillip Studios of Tom Kortbeek and Roos Meerman, and the initiatives Growing Pavilion and Symphonic Cinema.
The projects by electronic music producer Chagall and Fillip Studios focus on enriching perception by combining design and technology. Both enhance the experience of the user and spectator by stimulating various senses.
Chagall controls all electronic sounds, effects and visual projections live with gloves: MI.MU Gloves, with embedded sensors. At SXSW, she will lift this technology to the next level with the project Advaita. Using movement sensors attached all over her body, she lends music performances a new dimension.
Kozie, a Tom Kortbeek and Roos Meerman project (the Volkskrant named Meerman as Design Talent 2019), is focused on social engagement and inclusivity. This interactive tapestry invites you to touch it. By doing so, you create a lively piece of music and you can create your own musical composition.
The presentation Symphonic Cinema consists of famous classic works of music linked to matching dramatic feature films. The underlying story of the composition determined the theme for the films. Besides these presentations, producers and directors Wim Lehnhausen, Dik van der Stroom and Lucas van Woerkum will give a lecture on this project.
A notable first this year is a preview of the Growing Pavilion van Stichting Nieuwe Helden, Krown-Design and DDF. This pavilion is the successor to the award-winning People’s Pavilion (2017), built entirely from borrowed material. This time the ambition is to develop a structure fully from biomaterials and launch it at Dutch Design Week (DDW) 2019. The designers of the pavilion are Pascal Leboucq and Eric Klarenbeek.
Dutch Design Day
On 12 March, Dutch Design Day, the latest generation of design and tech entrepreneurs will share the processes behind successful projects. These talks will provide the audience with more insight into how the synergy between creativity and technology contributes to social innovation, social engagement, health care, sustainable architecture and business-related results. Subsequently, Martijn Paulen (DDF) and Bert Hagendoorn (Dutch Digital Design, DDD)
will moderate a number of panel talks and presentations discussing the latest developments in circular design, open source systems and digital design. Among those presenting are digital design office Code d’Azur and Fabrique.
The day ends with a keynote from digital agency Dept, about how brands can distinguish themselves in the field of design and customer experiences in an age driven by millennials. Dutch Design Day will take place in the New Dutch Wave house from 9 a.m. to 4 p.m., following by networking drinks.