Crossover Works on healthcare innovations

Edith Schippers, Dutch Minister of Health, Welfare and Sport, was presented with Crossover Works #4, a publication on healthcare innovations within the creative industries in the Creative Holland pavilion at the MEDICA trade fair held in Düsseldorf.

A game that helps control your fears, a music database that encourages elderly people suffering from dementia to move, and a 3D-printed skull prosthesis. Collaboration between designers and players in the healthcare sector have resulted in surprising innovations. Crossover Works #4 discusses some of these solutions. Professor Jeroen van Erp, member of the Creative Industries top team, presented the first copy of this publication to the minister at MEDICA.

Crossover Works is a series published by the Dutch Creative Industries Federation in collaboration with CLICKNL, Dutch Creative Council, the Chamber of Commerce and the Creative Industries Fund, which showcases the successful results achieved by the creative industry in cooperation with other sectors. The fourth edition is completely dedicated to crossovers with the Life Sciences & Health sector and has been published following the joint presentation of the Dutch creative industries at the MEDICA trade fair. Promoting crossovers is one of the goals formulated in the policy of the top sectors.

Smart solutions

Director of CLICKNL, Linde Gonggrijp, writes in the preface: “Our population is getting older and the traditional welfare state is a thing of the past. This requires solutions that make people less dependent on professional healthcare and allow them to live independently for longer, as well as smart tools that assist in maintaining a healthy lifestyle.”

The publication, ‘Crossover Works #4, Healthcare innovations with the creative industries’ sheds light on some of these solutions under the topics of self-help and prevention, home care, care in nursing homes and healthcare in hospitals. Some examples include the Bubble Wizzard app for children suffering from cystic fibrosis, special incontinence underwear and the Medialis app & Dr Game app for the training of surgeons. The four different topics are introduced by essays outlining the latest developments in each field.

CrossoverWorks #4 is financed by the Creative Industries Fund and can be downloaded at

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