Photography

Photography is 175 years old and is always changing. The Dutch photography industry has always seen rapid technological developments, regularly turning it on its head.


What's happening?

The turnover of the industry generated by photographers is estimated at 350 million euro. Independent photographers have a joint turnover of 300 million euro, and 50 million is the total turnover of all the photo press agencies who sell the photos on behalf of photographers. The DuPho association represents 2000 photographers. Almost 10,000 professionals work in the entire profession.

Dutch photographers are internationally renowned for their innovative and creative work, which is among the best in the world.  They have a great reputation particularly for publishing photo books, this is mainly due to the strong combination with designers. Also 360-degrees photography is a new development that bringing about great changes.

Iwan Baan Architecture photos is well known in the Dutch photography industry. In 2010 he won the first annual Julius Shulman Photography award. In 2012, he received acclaim for his photos of Manhattan right after hurricane Sandy had raged. These photos were also published on the front page of New York magazine. This photo makes clear the enormous impact the hurricane had and was then sold as limited edition, the proceeds were made available to the victims of the hurricane.

Carli Hermes is another famous name in the photography industry. I received international acclaim with his photos for add campaigns for brands such as Martini, Swatch, Nike, Philips, Sony and Mercedez Benz. He also made various fashion photo shoots for leading magazines such as Elle, Madame Figaro and Playboy. He also portrayed international personalities, such as footballer Edgar Davids, singer Natalie Imbruglia and actor Rutger Hauer.

The leading photo press bureaus are Hollandse Hoogte, Getty and ANP.

The DuPho association has concluded a special collaboration with the legal services of the Dutch Journalist Association (Nederlandse Vereniging voor Journalisten; "NVJ"). This enables a team of experts to provide advice and, if necessary, support. The legal service offers individual legal aid and legal advice. You can also use the services of the "Legal Helpdesk", which provides the opportunity for members to ask brief legal questions directly to a lawyer each afternoon. This support can be regarded as a legal expenses insurance.
It is also a member of organisation such as the Pictoright Foundation, which is an author’s rights organisation for visual creators in the Netherlands Pictoright is also responsible for collecting and paying collective royalties of photographers.