Stop windows customers recognize. Mega screens with 3D projections. How smart will the new high street be?

Traditional high street retailers in the Dutch cities are having a difficult time. The consumer does its shopping online; shopping is increasingly linked to leisure, spending your free time and having a unique experience. What is the added value of shopping centres in the city in the digital era? The program 'The New High Street' focusses on the joint interest of the different stakeholders (municipalities, developers, shoppers) in finding a way to keep these shopping centres bustling. As a result shopping centres and high streets will develop a strong DNA and make the difference and distinguish themselves from the competition.

Are you looking for parties to help you with Smart Retail issues? Please feel free to contact Lucie Huiskens via